TTT – tanto, tantissimo, ma non troppo…


22 May - 13 June 2021


Products for the Fortress Museum Shop.




Since 2017, Fortress Fortezza has been part of the museums of the Autonomous Province of Bolzano. The place is visited by countless visitors who are interested in both architecture and South Tyrolean history and/or who go to special exhibitions. The museum management has opened a museum shop inside the fortress. The shop should become a centre for high handicrafts (Kunsthandwerk) and thus attract people interested in art and handicrafts.

At the same time it should become a point of dissemination of the culture of craftsmanship and become a reference point for young people open to the world of creating and making. The shop will sell objects designed by students of the Faculty of Design and Art - unibz as well as other objects designed and made by small local craftsmen.

The Faculty of Design and Arts took this initiative to heart and in the winter semester 2018/19 organised under the direction of Prof. Kuno Prey the project TTT - tanto, tanto, ma non troppo... where students developed proposals for the museum shop in the Forte, developing products designed to be made by local craftsmen.

In a qualified museum shop one should find original/beautiful everyday objects, which arouse satisfaction in those who use them and have high aesthetic values.

After researching the local cultural heritage with the intention of renewing and re-interpreting it, the students designed new objects that refer to the Fortress but also products that have a relationship with the territory. The artefacts are designed to be produced in South Tyrol, Trentino and North and East Tyrol. In the meantime, some of the projects have been realised by craftsmen and are on sale in the museum shop.

All the designs will be presented to the public in the TTT exhibition of the same name - tanto, tantissimo, ma non troppo... in the museum shop at the Fortress from Saturday 22 May to Sunday 13 June, from 10 a.m. to 6 p.m.

Finally, a word about the title of the project TTT - tanto, tantissimo, ma non troppo.... We know Karl Valentin's phrase: Art is beautiful, but it takes a lot of work. Now, design and art are two completely different things, but the statement is accurate nonetheless: quality products - from the first steps of research to the conclusion of the actual project - require a lot, a lot of work. If you overdo it, though, looking for something too sophisticated, too spectacular, too unusual at all costs - then you risk an overloaded, banal, close to kitsch result. The title, therefore, implies a quality criterion, but is at the same time a warning.

Students: Amedeo Bonini, Lena Bryan, Talita Julie Denniel, Eleonora Gallo, Elena Gemello, Eleonora Ghiretti, Anna Girardi, Silvia Graziani, Ava Hansmann, Laura Janzen, Maria Letizia Mastroianni, Bianca Miori, Fabian Mosele, Chiara Rozzoni, Alin Sellemond, Anna Toso, Sofia Zorzi

Lecturers: Kuno Prey, product design; Luca Martorano, production technologies and systems; Hans Leo Höger, theories and languages of product design

Guest in the project: Raul Cunca, expert in the field of local Portuguese handicrafts, Universidade de Lisboa, Faculdade de Belas-Artes

Exhibition design: Kuno Prey mit Irene Nitz

Grafik: Irene Nitz